ABOUT US

About Us

Catering Company in Midland, TX

“Caterings are not just my business … it’s a way of life” – Junior Urias

At Up In Smoke BBQ, we strive to offer our customers the best possible service along with the most amazing BBQ around. We’ll provide you and your guests with an unforgettable culinary experience. 

Junior Urias, owner and operator of Up In Smoke BBQ, has been a BBQ master for decades, cooking in cook-offs across the country for more than 15 years. Junior was the 2014 BBQ Pitmasters Texas Champion, which was filmed in Florida and aired on Destination America. Junior still holds the title of BBQ Pitmaster Texas Champion and has also won numerous Grand Champions and Reserved Grand Champions across the country. In the past, our head chef and owner has encountered famous chefs such as Guy Fieri and he is well known for his BBQ rubs, sauces and unique technique. 

The home location for Up In Smoke BBQ has a set-up where people can come from all over, no matter where they are from, to dine on our beautiful patio set on Saturdays from 11 a.m. – 2 p.m. and Thursday at 1 p.m. many exciting things are on the horizon, and our home-cooked style of food continues to cause a stir in the international BBQ community.
BBQ Restaurants Midland, TX

Customer Rave Reviews

When you choose Up In Smoke BBQ, you are truly eating Championship BBQ.

People across the nation have raved about Junior’s food, so with his incredible talent and love for cooking and serving others, Up In Smoke BBQ turned a dream into a reality. Junior’s BBQ talent is evident in every bite of the dishes that he prepares, and he loves being able to share his passion with everyone! 

The heart put into our cooking combined with the passion of our close-knit team is truly remarkable. Our team is unlike any other because we fully stand behind our food, our cooking style, and our welcoming environment.

Everyone Loves Up In Smoke BBQ

“Some of the best brisket in town, I have yet to try everything else but I definitely will this year.” – Mike H., Yelp review

“My company uses them for catering to send out to the rigs. And now I get requests every week to bring more out. Some of the best brisket I have ever had and I've had barbecue all over the US. The potato salad is incredible. And from what I hear at thanksgiving their turkeys are absolutely amazing; if you cater I highly recommend up in smoke.” – Aaron W., Yelp review
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